Our Team
We are three mums of pre-teens who have realised that until all schools are smartphone-free, every child is exposed to the risks of unfiltered internet access and the relentless distraction of addictive-by-design technology.
Our Ambassadors

Tom Beveridge
Tom is Head of Alderbrook School in Solihull. He led an initiative which saw 49 schools write to parents urging them to delay buying smartphones for their children. He says, "a mandatory ban on smartphones in schools would help our children learn free from distraction, would help keep our children safe, and would allow children to be children for as long as possible. It would take pressures off school leaders and parents, enabling them to concentrate on allowing students to achieve and thrive

Helen Bridges
Helen is Head of Kineton High School, Warwickshire. She introduced a simple-phones only policy on a rolling basis, starting with year 7 in September 2025. She says: "We shared our purpose and message with our new intake parents and I was genuinely surprised and delighted at the flurry of support from them. Notably, as the vast majority of our students travel on a school bus for some distance to get to school. Our revised policy has had a great impact on learning and students say they understand why it’s been introduced."

Lucy Harrison
Lucy is Head of Archer Academy, North London. Originally, Archer Academy had a “no see no hear policy”. However, after noticing that students were struggling with the temptation of having a phone in their bag, the school banned all phones with a camera or internet functionality.

Andy Perry
Andy is Head of Myton School, Warwick where he is introducing a complete on-site ban of smartphones for years 7-11 in 2026. Andy says: "my long job description can largely be boiled down to two things: do everything in my power to keep children safe and to educate them. The evidence tells me that the presence of smartphones in school threatens both of those objectives. Therefore it’s rather simple really, I need to ban them from the site."

Marie Lally
Marie Lally is Co-head teacher of Earls Barton Primary School in Northamptonshire. She banned smartphones from her school in September 2025. She said her pupils are now "calmer, more focused and more childlike" after phones were removed. She says the impact on the school community has been "nothing but positive".

Toby Miller
In September 2024, he introduced a complete ban on smartphones in school for Year 7. This was rolled up to Years 8 and 9 from January 2025. Parents tell Toby that the ban has had a positive impact on their home life too - because children are now checking their devices far less in the evenings.
We are a coalition of parents, educators, doctors and business-leaders, with an urgent mission: to help all schools in the UK to go smartphone free. We are supporting head teachers to remove smartphones from their schools. We are lobbying government for a mandatory ban of smartphones in schools.
Why
Better learning
Children at smartphone free schools achieve GCSE results 1-2 grades higher than those where they can access their phones.
A stronger culture
in 2024 headteachers told the Department for Education that when phones are removed from the school day, “the whole culture of the school changes for the better.”
Less cyber-bullying
A study in Norway found that removing phones from schools reduced bullying by 43-46%.
Better behaviour
The majority of schools who have gone smartphone free report a significant improvement in behaviour within weeks.
Empowered parents
One poll of parents found that 62% would have felt empowered to delay giving their child a smartphone if devices had been banned in school.
A new norm
Educators have an opportunity to help reset the norm around when children first receive a smartphone. If parents and schools work together, we can protect childhood for longer.




